You don’t spend half of your day working in a different industry, so
why should your public relations partner?

At SideCar PR, we specialize in the commercial real estate industry because we believe that the best counsel comes from having a deep working understanding of the landscape in which you do business.

About SideCar PR

How We Work

First, we take the time to understand your communications needs and goals in the broader context of your business (and your bottom line). Then we work with you to identify the public relations and communications activities that will bring you the most meaningful results.

Our processes are simple and streamlined so that you always understand the value of what we do and exactly how our work impacts your business. At the beginning of the month, we outline our proposed activities and budget. Then we follow through on those activities, keeping you posted on our progress and tracking our results. At the end of the month, you get a detailed list of accomplishments.


Our mission at SideCar PR is to provide clients in the commercial real estate industry with straightforward public relations counsel to help them clearly communicate their platforms, products and ideas to the stakeholders that matter most to them.
  • We maintain a boutique firm to ensure each client receives a high-level of support and expertise.
  • We strive to simplify public relations and communications so that our clients understand the value of our services and exactly how our work impacts their business.
  • We build partnerships with our clients where we have a deep understanding of their businesses – not just a single pitch or project.


  • Integrity: In all dealings with clients, employees, stakeholders or media, we conduct ourselves with dignity and honesty.
  • Simplicity: We are here to make your life easier – not complicate it with unnecessary meetings or materials, complex billing, expensive brainstorm sessions or other ‘fluff’.
  • Agility: As a boutique firm, you will always have access to executive-level counsel, and we can move as quickly as necessary in any given situation.
  • Partnership: We strive to be an extension of your company. We work to understand your needs and tailor our efforts to provide you with the most value for your business.
Sarah Cullen, SideCar PR Founder and President

Sarah Cullen


Sarah started SideCar PR in 2011. Under her leadership, SideCar PR has developed strong partnerships with some of the most influential firms in the commercial real estate industry in Denver and great working relationships with the media that cover them. Continue reading>>
Brea Olson, SideCar PR Vice President

Brea Olson

vice president

As vice president for SideCar PR, Brea offers clients nearly 15 years of expertise leading and implementing strategic communications programs in a variety of industries and business environments, including agency, nonprofit and corporate. Continue reading>>
Alexis Jarvis, SideCar PR Communications Director

Alexis Jarvis

communications director

Alexis provides SideCar PR clients with counsel on communications strategy, messaging and program development. She brings more than a decade of public relations agency and corporate communications experience to her role at SideCar PR. Continue reading>>
Anja Seligman, SideCar PR Creative Director

Anja Seligman

creative director

Anja is our resident graphic design and website development genius. She not only has a great mind for the technical aspects of our work, she also has a fantastic eye for design. Continue reading>>
David Gilles, SideCar PR Account Director

David Gilles

account director

With expertise in writing, editing and strategy, David believes in the power of good content and working with others in your company to ensure brand and story consistency. Continue reading>>
Kelly Jensen, SideCar PR Multimedia Director

Kelly Jensen

multimedia director

Kelly specializes in writing for digital platforms, creating engaging social media content, developing social strategy and photography/videography. She has an ear for a good story and an eye for how to make it stand out online. Continue reading>>
Rachel Brannon, SideCar PR Associate

Rachel Brannon

pr associate

As PR Associate, Rachel brings both a public relations and journalism background to SideCar PR. With three years of public relations experience, she specializes in writing, media relations and creating engaging social media content. Continue reading>>

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