SideCar PR: In the News


SideCar Public Relations Hires Vice President and Multimedia Director

Seven-Year-Old Firm Expands Services with Videography and Photography

DENVER (Feb. 14, 2018) — SideCar Public Relations, a Denver-based firm specializing in commercial real estate, development and place-making, recently hired Brea Olson as vice president and Kelly Jensen as multimedia director, expanding the firm’s service base to include videography and photography.

“Moving into our seventh year, SideCar PR is stronger than ever with the addition of two of Denver’s top communications professionals,” said Sarah Cullen, president of SideCar PR. “Brea offers our clients a wealth of knowledge from her time at the Downtown Denver Partnership and in Denver’s CRE industry. Kelly brings multimedia expertise honed over a decade of broadcast and online journalism experience, most recently coming from 9NEWS. They both reflect the top-notch service and experience our clients have come to expect from the SideCar team.”

Olson joins SideCar PR with nearly 15 years of experience leading and implementing of strategic communications programs across a variety of industries. Most recently, she worked at the Downtown Denver Partnership, where she was instrumental in developing and implementing the organization’s new brand identity and website: www.downtowndenver.com. A proven communicator and marketer with expertise in public relations, messaging, branding and design, she started her career in Colorado at Bonfils Blood Center before holding international strategic communications roles at Colorado-based companies Financial Planning Standards Board and MWH Global (now Stantec).

Jensen comes to SideCar PR from the news world, with a decade of experience working as an assignment editor, reporter and producer in Colorado and Nebraska. Most recently, she was the interactive media producer at 9NEWS, responsible for the station’s social media broadcasting and accounts as well as digital video production and original content, including the station’s popular online series ‘9 Neighborhoods.’

“The SideCar PR team is known for its delivery of exceptional strategic communications programs and I look forward to working alongside Sarah Cullen to continue to grow the firm’s expertise in the commercial real estate, development and place-making space while supporting the success of each of our clients,” said Olson.

Olson will lead accounts, develop and implement strategy on behalf of clients, oversee graphic and web design, and assist Cullen in operations, alongside SideCar’s new operations manager, Holly Robinson. Jensen will lead social media strategy on behalf of clients, including blogs and online newsletters, as well as offering video and photography services.


SideCar Public Relations Named Best Boutique Agency (Silver) by the Bulldog Reporter

DENVER (Oct. 16, 2017) — SideCar Public Relations, a Colorado-based firm specializing in the commercial real estate industry, was named Best Boutique Agency (Silver Award) in the nation in the Bulldog 2017 Stars of PR Awards.

The Bulldog Reporter’s annual Bulldog Stars of PR program is the only PR awards program judged exclusively by working journalists, and celebrates the best and brightest in corporate communications and public relations based on firm positioning in the market, client growth and retention, work environment, and results achieved.

“At SideCar PR, we make it our business to know the commercial real estate industry inside and out so that we can so that we can help our clients build relationships that are relevant to their business and their bottom line,” said Sarah Cullen, president and founder of SideCar PR. “I’m deeply proud of what we are building here. This recognition reaffirms the value of the unique insight we are able offer to our clients, particularly in Colorado’s increasingly crowded real estate market.”

Over the past year, SideCar PR has rapidly expanded, partnering with nearly a dozen new clients, including NINE dot ARTS, Etkin Johnson, Monfort Companies and JOHNSON NATHAN STROHE.


SideCar Public Relations Adds Two New Clients: Monfort Companies and NINE dot ARTS

DENVER (Sept. 12, 2017) — SideCar Public Relations, a Colorado-based firm specializing in the commercial real estate industry, has been hired by two new clients, Monfort Companies and NINE dot ARTS.

“While SideCar PR specializes in commercial real estate, the common thread among our clients – and the thing that inspires us to work so hard on their behalf – is their commitment to placemaking, and these two clients are perfect examples,” said Sarah Cullen, president of SideCar PR. “Monfort Companies brings a community-driven investment and development approach that is deeply rooted in a desire to see Colorado’s rural and urban areas thrive. NINE dot Arts understands the power of art to transform the experience of any space. We look forward to helping both of these clients share their unique stories and achieve their business goals.”

Monfort Companies is a real estate investment and development firm with deep Colorado roots, and a diverse portfolio of projects that add long-term economic value and vitality to Colorado communities. SideCar PR has been hired to provide message refinement, executive positioning, and project promotion strategy and support.

NINE dot ARTS is an international award-winning curatorial firm that leverages the power of original art to transform ordinary places into one-of-a-kind experiences, providing the insight, guidance and management needed to take a vision from concept to reality. SideCar PR has been hired to provide media relations for the promotion of the Terra Firma art installation series, which NINE dot ARTS produces in partnership with the Denver Theater District.

About NINE dot ARTS
Founded in 2009, NINE dot ARTS is an international award-winning curatorial firm known for creating inspiring art collections. From hotels, restaurants and offices to large-scale, multi-phase developments to interactive public art installations, NINE dot ARTS leverages the power of original art to transform ordinary places into one-of-a-kind experiences, providing the insight, guidance and management needed to take a vision from concept to reality. With an entire staff formally trained in the arts, NINE dot ARTS’ expertise includes contemporary art, art history, arts administration and creative writing. Learn how NINE dot ARTS thinks outside the box at ninedotarts.com.

About Monfort Companies
Monfort Companies is a real estate investment and development firm with deep Colorado roots and a diverse portfolio of projects that add long-term economic value and vitality to Colorado communities. Committed to communities of all sizes across Colorado, Monfort companies has developed commercial real estate in rural communities with the goal of creating local gathering places that would spur economic growth. Monfort Companies recently expanded their portfolio to include prime commercial real estate in the heart of Denver’s LoDo neighborhood. The goal of the West Lot development is to create a catalyst for growth in Downtown Denver’s ‘final frontier’ - the Ballpark neighborhood and Arapahoe Square. To learn more about Monfort Companies, visit monfortcompanies.com


SideCar Public Relations Signs Two New Clients: Column Commercial Partners and Colorado Barricade Co.

DENVER (August 17, 2017) — SideCar Public Relations, a Colorado-based firm specializing in the commercial real estate industry, has formed new partnerships with Column Commercial Partners and Colorado Barricade Co.

“Colorado’s construction and real estate industries are thriving, and the market is increasingly crowded, so it’s important for companies to clearly articulate what differentiates them from the competition,” said Sarah Cullen, president of SideCar Public Relations. “Column Commercial Partners has longstanding expertise in helping tenants navigate the commercial real estate process and Colorado Barricade Co. is widely known as experts in work zone and roadway safety. We look forward to helping both companies articulate their unique position in the market and solidify their position as industry leaders.”

Located in downtown Denver, Column Commercial Partners assists tenants, landlords, and investors with developing and implementing strategic real estate plans, guiding them through the leasing, selling or purchase process to secure the best possible terms. SideCar will serve as their agency of record, providing general counsel, executive positioning, media relations, and social media support.

Colorado Barricade has hired SideCar to assist the company in showcasing their expertise in work zone and roadway safety. Headquartered in Denver, the company provides traffic control solutions, sign installation, pavement marking and special event logistical services.

Over the past year, SideCar has rapidly expanded, partnering with nearly a dozen new clients, including Etkin Johnson, JLL Denver and JOHNSON NATHAN STROHE.

About Column Commercial Partners
Column Commercial Partners assists tenants, landlords and investors with developing and implementing a strategic real estate plan, guiding them through the leasing, selling or purchase process and securing the best possible terms. The Column Commercial team has a thorough understanding of the Metro Denver commercial real estate market, helping them to ensure their clients’ office space and investments support their overall business plans. For more information about Column Commercial Partners, visit columncommercial.com.

About Colorado Barricade Co.
Serving Colorado since 1970, Colorado Barricade is the Rocky Mountain regions’ expert partner in work zone and roadway safety. Colorado Barricade offers a full service digital sign shop, state-of-the-art equipment and a professional team unsurpassed in experience. For more information about Colorado Barricade, visit coloradobarricade.com.


SideCar Public Relations Hires New Associate

DENVER (August 15, 2017) — SideCar Public Relations, a Colorado-based firm specializing in the commercial real estate industry, recently added Caty Carrico to its growing team.

Carrico brings more than five years of experience in digital marketing, strategic communications and event planning to the team. Her primary expertise lies in social media management with an emphasis on establishing distinct voices for clients in order to build brand awareness and engagement.

“Caty has extensive experience within the placemaking and economic development industry, giving her great insight into our clients’ work,” said Sarah Cullen, president of SideCar PR. “Her industry knowledge will help SideCar continue to position our clients as leaders within the Colorado’s increasingly competitive commercial real estate market.”

Prior to joining SideCar, Carrico served as marketing and communications specialist at the Downtown Denver Partnership, where she was responsible for the management of downtowndenver.com, Downtown Denver Business Improvement District marketing and communications, as well as marketing efforts for events including the 9NEWS Parade of Lights, Skyline Beer Garden and Downtown Denver Awards. She also generated content and collaborated on strategy for growing the Partnership’s 13 social media accounts across multiple platforms. Carrico graduated Summa Cum Laude from the University of Denver with a bachelor’s degree in strategic communications.

To learn more about SideCar PR’s services and team, visit www.sidecarpr.com/aboutus.php


SideCar Public Relations Hires New Account Director; Moves to Larimer Square in Downtown Denver

DENVER (April 11, 2016) — SideCar Public Relations, a Colorado-based firm specializing in the commercial real estate industry, recently moved to new office space in Denver’s historic Larimer Square in order to accommodate growth and better support the firm’s expanding client roster. In addition to the move to 1416 Larimer Street, Suite 301, the company recently hired David Gilles, as SideCar PR’s new account director.

“A majority of our clients are located in and around the CBD, so our move to Larimer Square makes practical sense on a number of levels, putting us in the middle of the action and giving us room to grow our team,” said Sarah Cullen, president of SideCar PR. “David brings a wealth of communications expertise that will help us ensure the high level of creativity, industry insight and service our clients have come to expect from SideCar PR.”

Gilles joined the SideCar PR team with more than 10 years of experience in communications, corporate social responsibility and graphic design. With expertise in content development and relationship management, and with a passion for storytelling, he works with clients to develop comprehensive communications plans to reach their target audiences and meet their business objectives.

He most recently worked at DaVita HealthCare Partners, where he developed national and local communications strategies for payor initiatives, the chief medical officer and his top physicians, the company’s culture and CSR efforts, as well as patient testimonials. He earned a bachelor’s degree in Journalism from Texas Christian University, a Certificate in Corporate Citizenship Practice from Boston College and a master’s in Spiritual Formation from Denver Seminary.

SideCar PR’s new location overlooks the Bull & Bear Courtyard, which includes popular Denver restaurants Bistro Vendome and Milk and Honey. The courtyard is accessed by the historic Kettle Arcade, which features paintings of old west celebrities who frequented Larimer Street: Chief Hosa, Annie Oakley, General Willian H. Larimer (Denver’s founder), Soapy Smith and Robert Speer (Denver’s first mayor).


SideCar Public Relations Partners with Tributary Real Estate

DENVER (October 1, 2016)— SideCar Public Relations, a boutique firm specializing in commercial real estate, has added Tributary Real Estate to its client roster. Tributary is a Colorado-based, fully integrated commercial real estate firm, primarily focused on Denver’s River North (RiNo) Art District and surrounding neighborhoods.

“Since working with Bindery on Blake, our team at SideCar has fallen in love with RiNo,” said Sarah Cullen, president of SideCar. “Tributary has been working behind the scenes in the neighborhood for years and has a clear vision for what it can become. We are excited to highlight their work and to continue being part of the revitalization of RiNo.”

SideCar was hired as the firm of record for Tributary, which acquires, owns, develops and operates mix-use real estate properties. SideCar will help develop the company’s brand and core messages as it continues to grow.

For more information about Tributary Real Estate, visit TributaryRE.com.


SideCar Public Relations Becomes Firm of Record for Architecture & Design Firm JOHNSON NATHAN STROHE

DENVER (September, 2016)— SideCar Public Relations, a Denver-based firm specializing in the commercial real estate industry, has partnered with architecture and design firm JOHNSON NATHAN STROHE.

“For nearly 25 years, JOHNSON NATHAN STROHE has established itself as a leader in multi-family, retail, and hospitality architecture and design,” said Sarah Cullen, SideCar Public Relations president. “The SideCar team looks forward to highlighting their project work here in Colorado, and helping them take their expertise to a regional and national audience.”

Denver-based JOHNSON NATHAN STROHE is a leader in multifamily, retail, and hospitality. Past projects include the renovation of Turntable Studios, The Crawford Hotel, The DIA Westin Hotel, and the new Ramble Hotel coming to RiNo in late 2017.

Over the past eight months, SideCar PR has added seven new clients to its roster, including Etkin Johnson, JLL Denver and Castle Pines Village Properties.

“This is an exciting time to work in commercial real estate in Colorado, both because the state’s rapid growth, but also because of the thoughtfulness with which we see the A&D community approaching that growth,” said Sarah. “Denver in particular has an opportunity to become a world-class city, and we are proud to highlight the work of companies such as JOHNSON NATHAN STROHE who are shaping what the built environment will look like for future generations.”

To learn more about JOHNSON NATHAN STROHE and their work visit www.jns.design.


SideCar Public Relations Signs Two New Real Estate Clients: Etkin Johnson Real Estate Partners and Castle Pines Village Properties

DENVER (June 1, 2016)— SideCar Public Relations, a Colorado-based firm specializing in the commercial real estate industry, has added Etkin Johnson Real Estate Partners and Castle Pines Village Properties to its growing client base.

Denver based Etkin Johnson is a leader in real estate investment and development across Colorado’s Front Range. The company offers an evolved approach to the development, acquisition, ownership, and management of income-producing commercial property in Colorado. SideCar is now the company’s acting firm of record.

Castle Pines Village Properties hired SideCar to aid in the promotion of the final 40 residential lots in the coveted Castle Pines Village community south of Denver.

“Both Etkin Johnson and Castle Pines Village Properties have a rich history in Colorado, and we are excited to help them tell their unique stories and maximize their presence in the community,” said Sarah Cullen, president of SideCar Public Relations. “While commercial real estate will always be our niche, it was a natural extension of our capabilities to take on this project in the Castle Pines residential market. We look forward to helping them get the word out to potential homeowners about the incredible opportunity to own in Castle Pines Village.”

SideCar’s mission is to provide straightforward public relations counsel in order to help clients clearly communicate their platforms, products and ideas and to strengthen their relationships with the audiences that matter to them. Over the last several years, the firm has experienced significant growth, engaging with six new clients in 2016 alone.


SideCar Public Relation Partners with CNDC

DENVER (June 1, 2016)— The Colorado Nonprofit Development Center is a 501(c)(3) organization that fosters innovation, efficiency and accountability in the Colorado nonprofit community. The organization provides charitable organizations with fiscal sponsorship, including operation under CNDC’s 501(c)(3), as well as robust back office resources and expert management support. CNDC has engaged SideCar to help refine its core messaging and to ensure external-facing platforms, such as the CNDC website, are consistent with the organization’s mission and vision.


SideCar Public Relations Partners with Knoll

DENVER (June 1, 2016)— Knoll, a leading designer and manufacturer of furnishings, textiles, and fine leathers for the workplace and home, has retained SideCar PR’s services to support their Denver office. SideCar will provide recommendations to raise awareness for the expertise of the Denver team and the robust product offerings available through Knoll’s Denver distribution partner, ELEMENTS. Our work with Knoll includes executive positioning, employee engagement, community involvement, and targeting business verticals statewide. Click here to learn more about Knoll.


SideCar Public Relations Adds New Interior Solutions Client: Lu-Tek

DENVER (April 28, 2016)— SideCar Public Relations, a boutique firm specializing in commercial real estate, has added Colorado-based Lu-Tek as a client. Lu-Tek specializes in high-quality window coverings, textiles and custom design solutions for commercial projects.

“We always love working with other local, woman-owned businesses,” said Sarah Cullen, SideCar Public Relations president. “Lu-Tek is a bit of a hidden gem in Denver; they’ve been quietly manufacturing these really special window coverings for years, and we are eager to help highlight their innovative work.”

Lu-Tek is a family owned and operated business with more than four decades of experience serving clients in the hospitality, commercial, medical, education, multifamily, and custom residential industries.

Their local team of dedicated commercial window covering experts guides companies through design, manufacturing, installation, and beyond. SideCar Public Relations will help Lu-Tek refine its core messaging, develop corporate leave-behinds, and assist with reputation building and industry involvement.

For more information about Lu-Tek, visit lutek.com.


SideCar Public Relations Partners with Big Brothers Big Sisters of Colorado

DENVER (April 28, 2016)— SideCar Public Relations has partnered with youth mentorship nonprofit, Big Brothers Big Sisters of Colorado (BBBSC).

SideCar Public Relations is supporting Big Brothers Big Sisters of Colorado with social media management, media relations and internal communications. SideCar Public Relations is also stepping in to help plan and execute the 2016 Big Shots Gala, Big Brothers Big Sisters of Colorado’s largest annual fundraiser. This year, the fundraiser is expected to attract 350 guests for an awards dinner and silent auction as well as entertainment conceptualized by SideCar Public Relations.

“The one-to-one mentoring programs and support Big Brothers Big Sisters of Colorado offers have a tremendous impact on children facing adversity in our community,” said Sarah Cullen, SideCar Public Relations president. “We are so proud to partner with Big Brothers Big Sisters of Colorado to help streamline their communications and share the benefits of mentoring with new audiences here in Colorado.”

For more information about Big Brothers Big Sisters of Colorado, visit www.biglittlecolorado.org.


SideCar Public Relations Hires a New Associate to Support Growing Commercial Real Estate Practice

DENVER (April 6, 2016)— SideCar Public Relations, a Colorado-based firm specializing in the commercial real estate industry, recently welcomed Cassie Crutchfield to its growing team. Crutchfield joins SideCar PR most recently from the Colorado Women’s Chamber of Commerce. There, she developed social media strategy and managed logistics for a variety of events including monthly luncheons, workshops and award dinners, such as the Top 25 Most Powerful Women Gala. Read more...


JLL Partners with SideCar Public Relations

DENVER (January 20, 2016)— Jones Lang LaSalle (JLL), a global commercial real estate services and investment management firm, has hired SideCar Public Relations (www.sidecarpr.com) to support its Denver and Salt Lake City offices. SideCar will work to highlight Jones Lang LaSalle’s position as a recognized leader in commercial real estate through strategic executive positioning, association and community engagement and media outreach. Click here to learn more about Jones Lang LaSalle.


Love to see awesome clients like Bindery on Blake in the limelight.

Check out the Denver Business Journal piece on the adaptive reuse project here!

DENVER (January 4, 2016)— www.bizjournals.com/denver/news/2016/01/04/take3-tour-inside-the-new-bindery-on-blake.html


SideCar Public Relations Supports Unique Adaptive Reuse Project in RiNo

DENVER (November 10, 2015)— SideCar Public Relations was hired to support the grand opening of Bindery on Blake in Denver's thriving River North District (RiNo). Bindery on Blake consists of the buildings located at 2901 Blake St. and 2875 Blake St. To support Bindery on Blake’s debut, SideCar PR provided strategic oversight on messaging and branding development, as well as special event planning and media outreach.

The Bindery on Blake is owned by Danielsen Investments, LLC, a real estate investment company with deep roots in RiNo. At 2901 Blake St., Danielsen Investments renovated and repurposed the 88-year-old building, preserving the historic character while revitalizing it for new generation of tenants. What was once industrial space will now be home to a host of creative commercial tenants in industries ranging from architecture and advertising to kitchen/bath and hardwood flooring and more. In the 2875 Blake St., the Danielsens leased the former warehouse property to a new group of tenants, bringing a craft brewery, a cidery and a popular restaurant to the neighborhood.

In an effort to keep the area accessible to the creative people who helped put RiNo on the cultural map in Denver, Danielsen Investments made the decision to lease 13 designated artist studios in Bindery on Blake at deeply discounted rates. The Bindery on Blake is now poised to become an important pillar of the RiNo community and the greater Downtown Denver area – proud of the neighborhood’s history, equipped to meet the needs of the next generation of businesses and actively supportive of the cultural vitality of the area. Click here to check out the media kit, or visit Facebook to learn more.

Bindery on Blake Media Coverage:



SideCar Public Relations Hired by International Architecture & Design Firm RNL Design

DENVER (July 29, 2015)— SideCar PR is proud to announce we’ve been hired to work with RNL Design an international architecture, interiors, landscape, and planning firm with more than 110 professionals in offices located in Denver, Los Angeles, Phoenix, Washington, D.C., and Abu Dhabi, UAE.

SideCar is supporting RNL with strategic outreach and engagement initiatives across all of their markets. The goal is to raise awareness for RNL’s many areas of expertise and thought leadership, and to highlight the firm’s impact on architecture and design in the markets they serve. Click here to learn more about RNL.


Sarah Cullen Public Relations Rebrands as SideCar PR, Opens New Office in Golden, CO

Communications Firm Re-Affirms Focus on Serving Commercial Real Estate Industry

DENVER (September 12, 2014)— Sarah Cullen Public Relations recently rebranded as SideCar PR and opened a new office location at 607 10th Street, Suite 107N in Golden, Colo.

Since 2011, the firm has served clients in the commercial real estate industry in Denver and the surrounding region. The new office location in Golden will allow SideCar PR to support growth and better serve clients, including Jordy Construction, Elsy Studios and ELEMENTS.

“The name SideCar felt like a perfect fit because we strive to be an extension of our clients’ businesses, working side by side with them to help them achieve their communications and public relations goals,” said Sarah Cullen, president of SideCar PR. “SideCar PR will continue to specialize in the commercial real estate industry because we believe that the best counsel comes from having a deep understanding of the landscape in which our clients do business.”


Sarah Cullen Public Relations Adds New Commercial Project Management Firm Sundance Project Management to Client Roster

DENVER (Aug. 27, 2013)— Sarah Cullen Public Relations (www.sarahcullenpr.com) of Denver has been hired by Sundance Project Management to provide public relations services including website redevelopment and company messaging.

Sundance Project Management is a full-service project coordinator for companies undertaking commercial construction projects. The company has hired SideCar PR to redevelop its website, craft key messaging and facilitate industry engagement opportunities. Sundance Project management focuses on streamlining the build-out of commercial construction projects and making the process easy and straightforward for clients. The company was founded in 2009 and is led by Elizabeth Kassis Steinberg.

“Elizabeth is a smart business woman with deep relationships in the Denver community, and we are delighted she chose to partner with SideCar PR,” said Sarah Cullen, president of SideCar PR. “Sundance’s story particularly resonated with us as it closely matches SideCar PR’s own – a breakaway from a larger firm in order to simplify services and more deeply connect with clients.”


Sarah Cullen Public Relations Adds New Commercial Real Estate and Interior Design Clients: Benchmark Commercial and Elsy Studios

DENVER (May 22, 2013)— Sarah Cullen Public Relations (www.sarahcullenpr.com) of Denver has been hired by Benchmark Commercial and Elsy Studios to provide public relations services including media relations, Web development and company messaging.

Benchmark Commercial, a new commercial real estate firm operating in Denver, has hired SideCar PR to develop the company’s website content, craft key messaging and inspire positive media relations. Benchmark Commercial focuses on tenant and buyer representation for office and industrial space.

Elsy Studios is a Denver-based commercial interior design firm specializing in corporate interiors and workspaces. They have created and recreated inspiring spaces for Denver companies, including CH2Mhill, Newmont, Platte River Ventures and Newalta’s US Headquarters, among others. Elsy Studios has hired SideCar PR to assist with media relations, create a website that reflects the company’s creativity, and to further its reach to desired audiences through messaging and targeted outreach.

“I am thrilled to be working with these two inspirational entrepreneurs and active members of the Denver community,” said Sarah Cullen, president of SideCar PR. “The history of these clients closely matches the founding ideas of SideCar PR – a breakaway from larger firms in order to simplify services and more deeply connect with clients. Both companies have potential to be industry leaders and we look forward to helping them achieve their goals.”

SideCar PR’s mission is to provide straightforward public relations counsel in order to help clients clearly communicate their platforms, products and ideas, and to strengthen their relationships with the audiences that matter to them.